本文发表在 rolia.net 枫下论坛March 29, 2012, 12:48 AM
How India Sold Outsourcing to the United States
By THE NEW YORK TIMES
“An inoffensive history of the Indian software industry, written by a good-natured man who frequently uses the word ‘proactive’ in its telling, was released this week,” Manu Joseph writes in The International Herald Tribune about the book “The Coalition of Competitors,” by Kiran Karnik.
Mr. Karnik, the former president of India’s best-known pressure group, the National Association of Software and Services Companies, or Nasscom, was in a position to write a deep and revealing book, “but he chose not to make enemies so late in his life,” Mr. Joseph writes.
In fact, the book is largely about “how Nasscom used its public relations skills to create the myth of Indian software genius and influenced government policy and journalism to favor the Indian software industry,” he writes.
After the terrorist attacks of Sept. 11, 2001, and the slowdown of the U.S. economy in 2002, when outsourcing to India became a political issue in the United States, Mr. Karnik writes, Nasscom was involved in intense behind-the-scenes dialogues with politicians, businessmen and journalists.
“One of the aims was to move the public debate from the emotional (human interest stories about job losses that pull at the heartstrings) to the rational,” he writes in his book. He says Nasscom was disturbed by emotional stories in the American news media, “such as 35-year-old single mother, supporting sick parents, loses job — due to outsourcing — and now is unable to pay school fees for her daughter.”
Nasscom countered such reports by digging out happy stories, “for example, how a young girl’s life was saved following an accident because her X-ray could be immediately sent and analyzed by a certified radiographer in India — thanks to outsourcing.”更多精彩文章及讨论，请光临枫下论坛 rolia.net
How India Sold Outsourcing to the United States
By THE NEW YORK TIMES
“An inoffensive history of the Indian software industry, written by a good-natured man who frequently uses the word ‘proactive’ in its telling, was released this week,” Manu Joseph writes in The International Herald Tribune about the book “The Coalition of Competitors,” by Kiran Karnik.
Mr. Karnik, the former president of India’s best-known pressure group, the National Association of Software and Services Companies, or Nasscom, was in a position to write a deep and revealing book, “but he chose not to make enemies so late in his life,” Mr. Joseph writes.
In fact, the book is largely about “how Nasscom used its public relations skills to create the myth of Indian software genius and influenced government policy and journalism to favor the Indian software industry,” he writes.
After the terrorist attacks of Sept. 11, 2001, and the slowdown of the U.S. economy in 2002, when outsourcing to India became a political issue in the United States, Mr. Karnik writes, Nasscom was involved in intense behind-the-scenes dialogues with politicians, businessmen and journalists.
“One of the aims was to move the public debate from the emotional (human interest stories about job losses that pull at the heartstrings) to the rational,” he writes in his book. He says Nasscom was disturbed by emotional stories in the American news media, “such as 35-year-old single mother, supporting sick parents, loses job — due to outsourcing — and now is unable to pay school fees for her daughter.”
Nasscom countered such reports by digging out happy stories, “for example, how a young girl’s life was saved following an accident because her X-ray could be immediately sent and analyzed by a certified radiographer in India — thanks to outsourcing.”更多精彩文章及讨论，请光临枫下论坛 rolia.net